Monthly virtual workshop covering relevant topics by those working through it and excelling daily. One topic with three dynamic takeaways in just 45 minutes. This series is to help everyone working in the Chamber industry, not just chamber executives.
Takeaways:
Advocacy – really, what is it?
While the definition of advocacy is “any action that speaks in favor of, recommends, argues for a cause, supports or defends, or pleads on behalf of others”, it can take many forms for your Chamber. We will discuss the types of efforts your Chamber can get involved with that could fall under the umbrella of advocacy for your members.
To advocate or not to advocate?
One of the hardest things for a Chamber to determine is when and what you should get involved in or voice opinions on. We will discuss strategies on how make decisions on what your Chamber advocates and lobbies for on behalf of your members.
Ok we have an opinion, now what?
So you’ve decided to endorse or oppose an issue, so now what do you do? We will discuss best practices on how to best voice your opinion to the right influencers and what you can do to get the word out about your position.
ChamberCore is all about empowering and building the strength of chambers in the "Core" education and knowledge needed to be significant in the communities they serve. This will be an interactive and very educating day for anyone. Open to any chamber executive, staff member, volunteer, and board members!
Itinerary for the Day with Shari Pash!
8:30 a.m.-9:00 a.m. Breakfast and check-in
9:00 a.m. -11:00 a.m.
Membership Engagement and Sales Training
o Time management & organization–Doing more with less.
o Member knowledge with value points to maximize member engagement.
o Relevant emails and voice mails to increase response-Powerful micro-moments.
o Researching for relevant new prospect members and learning abou tcurrent members.
o Dropped member and prospect list analysis and strategy.
o 5 steps of the engagement and sales process to increase close ratio of new members and renewals.
o Member database strategy for recruitment and engagement (ChamberMaster, GrowthZone, others)
Mission Members vs Networking Members
o Messaging to our members and community
- When it comes to member engagement and recruitment, are you creating impactful content and messaging that captivates your community and compels them to take action.
- Micro moments and minutes are all we have to intrigue and gain the attention of our members and businesses.
- Communicating value to members, prospects, and our communities
- Open discussions on messaging strategies
11:00 a.m.-12:00 p.m.
Reignite Volunteer Development
o Open discussion on volunteering in this new business climate and focus on re-engaging volunteers.
o Peer to peer sharing on best practices on what volunteering looks like in the current business climate.
o Introduce opportunity profiles that streamline volunteer recruitment and uncover the best match for
sustainability.
o Roundtable discussions and work.
12:00 p.m.-12:30 p.m. Lunch
12:30 p.m.-1:15 p.m.
Diversity, Equity, and Inclusion (CCEO DEI Task Force members by region)
Your very own peers and leaders working on the CCEO DEI Task Force team, will provide tools, resources, and materials designed to teach you how to lead a competency workshop with your very own Chamber and its' members.
1:15 p.m.-2:30 p.m.
Board of Directors’ Goals Session Training and Structure
o Will include a working portion where I lead attendees thru the steps in creating strategic one-page plans,
strategic goals.
o Goal of this session is that each chamber can understand how a plan supports their mission and work.
2:30 p.m.-3:00 p.m.
o We work hands on in LinkedIn.
o Maximize Chamber Linkedin Page and individual LinkedIn profiles.
o Determine strategy for recruitment and engagement of members.
o Learn why this is a tool for relevant and essential member engagement.